ST. LOUIS, Feb. 6, 2024 ~ St. Louis, MO - Philly Pretzel Factory is set to make a big splash in the St. Louis market as it announced the conversion of 11 Pretzel Pretzel locations to Philly Pretzel Factory within the next month. This move will make the nation's largest Philly-style pretzel brand a household name in the region.

The decision to expand into St. Louis was an easy one for Philly Pretzel Factory CEO and co-founder Dan DiZio, who has always seen the city as an ideal market due to its population of pretzel-loving residents. DiZio personally met with Pretzel Pretzel franchisees and shared his humble founding story, mission, and the strengths of the Philly Pretzel Factory franchise support system. The message resonated with all 11 franchisees, who opted to convert their stores to Philly Pretzel Factory.

According to DiZio, this conversion will bring consistency and reliability to the former Pretzel Pretzel locations through Philly Pretzel Factory's 25+-year-old franchise process. Each location will receive upgraded kitchen equipment and convert to fully functioning Philly Pretzel Factory locations within the next month. The owners and employees at each location will remain the same, with hopes of hiring even more employees to meet the demand for their famous Philly-style pretzels.

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DiZio expressed his excitement about bringing his childhood dream of sharing Philly-style pretzels with every corner of the country to fruition through this expansion into St. Louis. He also acknowledged that St. Louis residents are just as passionate about pretzels as those in Philadelphia.

Each pretzel at Philly Pretzel Factory is made from a mix of only the finest and freshest ingredients and hand-twisted for quality and authenticity. Customers can choose from a variety of options such as rivets, mini pretzels, and mini dogs on their party trays, along with a selection of dips including Cinnamon, Buttercream, Brownie Batter, and Nacho Cheese. The mustards offered are also a flavor explosion with options like Yellow, Honey, Spicy Brown, and more.

Ryan Lawton, owner of Philly Pretzel Factory Ellisville and Ballwin, shared his excitement about joining the Philly Pretzel Factory franchise. He believes that this move will only enhance the experience for his community by offering more flavors and options.

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Philly Pretzel Factory is known for its customer-first approach and is always looking for ways to reward its loyal customers. One such initiative is the Very Important Pretzel (VIP) Club, a free subscription-based platform that allows the brand to connect with its customers through text messages. VIPs receive exclusive deals, pop-up giveaway opportunities, menu updates, and more. Anyone can sign up to be a VIP online at

With over 150 franchised locations across the country, both traditional and nontraditional, Philly Pretzel Factory is currently the largest Philly-style pretzel franchise in the world and continues to expand its footprint. St. Louis residents can now look forward to indulging in these delicious pretzels at their local Philly Pretzel Factory locations.
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