ST. LOUIS - Missouriar -- "Inside The Real St. Louis," a local video magazine, will launch this summer, according to Brian Creath, founder and managing producer of the new concept.

Creath said that the magazine is focused on showcasing smaller, independent, "hidden gem" businesses and destinations.

"Our mission is twofold: We want to provide people with a better way to 'visually experience' a  place before they visit, and we want to give smaller businesses an affordable, quality marketing tool and outlet to present and promote their business story: their true brand," he said.

According to Creath, his production group will bundle short videos of businesses into episodes by business category, by 'micro' geography and by specific events. He said that the first episode will be titled "Bar Fun In South County.

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"We have aggressively started selling additional episodes and are receiving very positive feedback," he said. We have found a 'sweet spot' between what people are looking for and what smaller businesses really need."

Creath, a nationally recognized brand and advertising consultant, said that "Inside The Real St. Louis" is part of "Inside The Real," a national platform that his group intends to roll out to other cities beginning next year.

"We will be building out St. Louis into the first quarter of next year and then looking to expand our model into other markets rapidly," he said.

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